Jose Henrique Borghi – Providing Strategic Leadership to Mullen Lowe Advertising Agency

Jose Borghi is regarded as the one of the most sought after and creative marketing and advertising gurus, not only in the Brazilian Advertising space but across the globe. Over his career spanning 25 years, he has created some of the most memorable advertisements such as “The Mammals of Parmalat” and for Sazon. Such ads are remembered till date and continue to move and inspire people.

Jose Henrique Borghi started his career in advertising in the year 1989 when he completed his graduation from the Pontifical Catholic University and joined Standard Ogilvy. At Ogilvy, he learned a lot about publicity and marketing and gained exposure in the real advertising world. It helped him later in his career tremendously. After leaving Ogilvy, he joined many other advertising firms, such as FCB, Talent, DM9/DDB and Leo Burnett. After leaving Leo Burnett, Jose decided to start his company along with his long time friend and colleague Erh Ray. He began BorghiErh Creative Intelligence in 2002, and took the business to great heights of success in a short span of time, even when the firm was smaller regarding size, workforce, volume, clientele and more information click here.

BorghiErh merged with another advertising firm Lowe in 2006 and became Borghi Lowe, and in 2012, merged again with Mullen International and was renamed as Mullen Lowe. Presently, Jose Henrique Borghi serves as the co-CEO of the firm and provides strategic input and guidance as well as helps in gaining and retaining clients. The company handles advertising campaigns of several Fortune 500 companies and has till date served hundreds of small, medium and large enterprises. Jose loves to participate in marathons and has competed in 12 triathlons as well. Jose Henrique Borghi has also won several prestigious awards in his careers, such as at New York Film Festival, Lions Film Festival, Cannes Film Festival, Clio Awards, and more contact him.

More visit: http://www.ecp.org.br/revista/entrevista/julho

UKV PLC Believes Wine Collections Should Be Both Impressive And Fun

Most people now understand the power of social media and are looking to use a range of platforms to create a buzz about their brand or the products and services they are offering.

UKV PLC is no different in seizing upon the options provided for those who are looking to develop a successful wine collection or simply look to enjoy a glass on a regular basis; UKV PLC seems to stick largely to working on the Facebook and Instagram platforms that allow the brand to push forward the benefits of wine and wine collecting, as they also highlight how much fun can be had when wine is enjoyed.

Instagram has become an ever more important tool in the work of UKV PLC where the exciting benefits of wine drinking and collecting are highlighted through a series of images and text based posts that express the enjoyment that is seen among those who spend their time enjoying fine wines. Health benefits are often cited of indulging in a little wine on a regular basis or simply look to enjoy fine wines with a little knowledge of the history of many producers.

Wine facts play an increasingly important role in the social media posts of UKV PLC that give a glimpse into the history of wine production and into the many different ways wine is used in the 21st century. Posts include that from Robert Louis Stevenson that states “Wine id bottled poetry.” The facts provided about wine are often those that are little known about the history of wine, including the discovery of wine taking place in the Middle East around 6,000 years ago; health issues are once again discussed with white wines declared better for keeping lung tissues healthy and the fact the color of a specific wine can give an insight into its region.

Learn more about UKV PLC: https://ukvintners.wordpress.com/

Cotemar Leading Innovation in The Oil and Natural Gas Industry

Brazil’s national income relies heavily on the energy sector. It is therefore safe to say that Cotemar plays a big role in the development of the country. The company was founded back in the year 1979 and has been serving the energy industry since then. The only thing that has changed is its service portfolio which is now wider and allows the company to offer more to this industry.

 

In the year 1979, when the company opened its doors, it only had one service to offer. They provided food and accommodation services to the employees of the oil and natural gas drilling industry who worked at the Campeche Bay. The same year, the company acquired vessels that would be used in transportation. Since the company opened its doors, to be successful and they would take nothing less. So, year in year out, the company has seen growth like no one would have ever imagined. The company has grown from being one of the leading suppliers of PEMEX to be one of the leading providers for the government. That is, since the government took over all the mining activities of the county.

 

Services

Today, Cotemar offers their services in three lines. This include;

Food and Lodging

Cocinas del Mar is the subsidiary in charge of providing food and accommodation services. They follow the highest standards of hygiene and cleanliness, ensuring that their clients get the best quality services. This subsidiary employs the best chefs to prepare world’s best delicacies. They also employ cleaners to ensure that everything is clean. The subsidiary owns a number of vessels that are used to cater for the accommodation of workers as they wait for their shifts. The vessels contain 4 to 8 person cabins. And they can accommodate upto 4000 persons. They are equipped with common areas, gyms, spas, TVs and other entertainment utilities.

 

Apoyo Logistico Marino

This is Cotemar’s subsidiary that is in charge of transportation. The subsidiary owns boats and turgs that are used in the transportation of heavy structures. They also have a fleet of specialized vessels. Some of them are used for the transportation of employees and light materials. There are those that process oil and then there are oil spills and firefighting vessels.

 

Servicios de la Industria Petrolera

This subsidiary is in charge of construction, modernization and engineering services. It has two semi-submersible rigs with very strong decks and storage area.

 

Learn more:

Responsabilidad Social Empresarial

Filosofía Cotemar

Kate Hudson’s Fabletics Takes Over Amazon

With more than 5 million members, Kate Hudson’s Fabletics has been growing steadily, achieving about $250 million business in the past three years. With their unique subscription strategy, Fabletics have been expanding their active wear movement. To sell their apparels, they tend to aspire the customers to push them towards the membership.

 

Fabletics is one of the most popular active wear brands by the popular actress Kate Hudson, which is not merely a brand, but a movement, to encourage a woman to pursue her dreams.

 

Earlier, a reputed brand was defined by wallet-friendly price rates, the quality of their services and goods. At present, there has been a noticeable shift in the paradigm, which made it clear that the above-mentioned combination is no longer effective in the highly competitive market. In order to achieve guaranteed success, the business owners must provide personalized services and conveniences to the customers. Thus, brands like Fabletics are paying more attention towards last minute service, exclusive collection, and customer experience and increasing the brand visibility, so as to win the appreciation of the high valued clients.

 

Much like Apple or Warby Parker, the unique strategy of Fabletics have been allowing them to expand their retail outlets, thereby adding on to their present stores in Florida, Hawaii, California, Illinois, etc. According to the general manager of Fabletics, the key factor which has been contributing towards their tremendous success is their personalized service and the unique membership model. Throgmartin further added that they have been striving hard to offer the members on-trend fashion at relatively low rates.

 

Instead of following the models of the traditional outlets, Fabletics have created their unique strategy which enables them to focus more on relationship building with the clients. This is very crucial to understand and study the consumer behavior and expectations, before launching a new product as well as to obtain their valuable feedbacks after the product launching. Moreover, a closer analysis of the local markets also places them in an advantageous position than the other brands; and the majority of customers who walk into the retail outlets are already members of Fabletics and the rest are likely to be converted into members, within the stores. Even if a customer does not intend to make a purchase from the retail outlet at that particular moment and is simply browsing through it or trying it out, the chances are that they might buy it later online. This clearly explains why Fabletics pays little heed towards the fact, whether the customers are making a purchase or simply browsing through the products. The retail outlets thus are simply considered to be one amongst the multiple vehicles of the service by Fabletics.

 

Since they are already aware of the target customers, it is much easier for Fabletics to identify their expectations and to comply with them, and thereby improve the brand value dramatically. While the majority of retail store owners are suffering from the problem of browsing rather than actual purchasing, Fabletics have been reaping the maximum benefits from the reverse showroom model, which makes it easier for them to achieve exceptional success.