The company Herbalife is holding a back to school design challenge. The company is teaming up with the Fashion Institute of Design & Merchandising, otherwise known as FIDM, to allow a few more than fifteen lucky students the opportunity to design activewear that is reflective of a healthy and active lifestyle. The clothes that the students will be designing must be inclusive of colors, production, fabric, and sourcing strategy, to the Herbalife Nutrition team and FIDM staff. The final step in the process lets the students explain to Herbalife the way that they would go about marketing the merchandise as a cohesive line.
Rich Goudis, who is the CEO of Herbalife stated that because of the school’s commitment to the same ideologies as the company, this makes them an exciting partner in this project. This year also marks the twenty-sixth year that the school has partnered with a global brand to create a design challenge for their students. Herbalife has also teamed up with Nike, which as stated by the vice president of FIDM, Barbara Bundy, “… who have educated and challenged our students in new and inspiring ways…” She also goes on to say that she is excited to work with them to create clothing that encourages people to live healthy daily lives.
The company Herbalife, has a long history of making products that help people become more healthy and happy with themselves in their daily lives. The founder of the company which is based in Los Angles, California, Mark Hughes, started the company with the inspiration to help everyone to change the nutritional habits of the world. He was inspired by his mother, who passed away too soon because she was thought to have an eating disorder and unhealthy ways of trying to lose weight. He first started selling his formula out of the trunk of his car, bt was determined to keep going and growing his ideas for healthy weight loss. This idealism worked, and in 1988, the company was expanding to Japan, Spain, Israel, New Zealand, and Mexico.
The company is based around the making of weight-loss and protein shakes. The original formula of the shakes was a Formula 1 protein shake, which was a soy-based meal-replacement shake. Now, however, they have expanded their reach into teas, aloes, vitamins, and protein bars.